CRO · Design · Development · Ecommerce

We turn ecommerce traffic into growth.

CRO, UX/UI design and ecommerce development for Shopify & Tiendanube brands. From strategy to implementation, we help you convert more of the traffic you already have.

A storefront product page surrounded by the four capabilities Hey Convert covers: CRO, UX/UI design, Shopify and Tiendanube development, and implementation and QA

Ecommerce brands we've designed and built for

Selected Work

Real storefronts. Real decisions.

Every project starts with what's stopping people from buying, and ends with the change live in production.

Levado — Shopify fragrance storefront redesign
LevadoFragrance · DTC
Challenge
A premium fragrance catalogue that read like a generic template — no editorial hierarchy, and product discovery buried below the fold.
What we did
Full storefront system: editorial homepage, brand story blocks, best-seller merchandising and a product card built for scanning.
+18.4% Conversion rate
+11.2% Average order value
UX/UIShopify DevelopmentCRO
The Archive by Shira — Shopify product page and cart, desktop and mobile
The Archive by ShiraApparel
Challenge
Friction between product page and checkout: unclear variant selection and a cart that gave no reason to keep going.
What we did
PDP and cart redesign across desktop and mobile — variant clarity, accelerated payment placement, and recommended product logic in-cart.
+23.6% Add to cart
-14.8% Cart abandonment
CROUX/UIShopify Development
Prime Peptides — Shopify product page on mobile and desktop
Prime PeptidesSupplements
Challenge
A regulated, high-consideration category where trust has to be built before the add-to-cart, not after.
What we did
Product page rebuild: proof-led hero, structured product grid with pricing clarity, and video testimonials placed against the objection they answer.
+31.2% Product page CVR
+9.4% Average order value
CROUX/UIProduct Page
Lauren B Jewelry — ecommerce page system for fine jewelry
Lauren B JewelryFine Jewelry
Challenge
A high-ticket custom-design journey competing with off-the-shelf collections on the same navigation.
What we did
Page system across the funnel: collection, custom design and consultation flows, each with its own entry point and conversion goal.
+27.5% Consultation requests
+16.1% Revenue per session
UX/UICROEcommerce

What We Do

Everything you need to convert more.

Three capabilities, one team. The handoffs that usually break projects don't exist here.

We identify friction, uncover opportunities and create data-backed improvements designed to increase conversion and revenue.

  • Behavioural audits across the full funnel
  • Funnel analysis and opportunity mapping
  • Hypothesis backlog scored by impact and effort
  • Experiment design and readout
  • Analytics review: GA4, Clarity, Search Console
Conversion rate chart showing growth, labelled more revenue from the traffic you already have

Conversion-focused ecommerce experiences, from targeted improvements to complete redesigns.

  • Product page and cart systems
  • Collection and discovery flows
  • Mobile-first, built to the real breakpoints
  • Design systems your team can extend
Before and after of a product page, annotated with better hierarchy, trust signals, a clear call to action and mobile first

From approved designs to production. Landing pages, ecommerce sections, CRO improvements and complete storefront experiences.

  • Theme sections and custom storefronts
  • Landing pages built to be tested
  • Experiment implementation and QA
  • Performance and Core Web Vitals
A delivery checklist from audit to live, next to a storefront marked as deployed to production

From Insight to Implementation

We don't stop at recommendations.

We combine CRO strategy, UX/UI design and ecommerce development to take improvements from insight to implementation.

01

Analyze

Behaviour, funnel and revenue data before opinions.

02

Prioritize

A scored backlog, not a list of everything possible.

03

Design

The change drawn to the real constraints of the platform.

04

Implement

Shipped to production by the same team that designed it.

05

Test & Improve

Measured, read honestly, and fed back into the backlog.

A clearer path to higher performanceBuilt for what's next

Built with the tools that power ecommerce growth

Why Hey Convert

Built differently.

01

CRO-first

Every decision starts with customer behavior, conversion and business impact.

02

Strategy + Execution

We don't just identify opportunities. We design and implement the solution.

03

Global Standards.
LATAM Expertise.

International ecommerce standards combined with deep understanding of the Latin American market.

A smarter way to grow

A better setup for ecommerce growth.

Same goals, different approach. Here is how Hey Convert compares to a typical setup — and why it leads to faster, more meaningful results.

Hey Convert

One partner, real progress
A better way

Typical setup

Fragmented, slower, riskier
Team
One team from strategy to production
Strategy, design and dev split across vendors
Output
Changes live in your store
A deck of recommendations
Starting point
Behaviour and revenue data
Best-practice checklists
Platform depth
Shopify & Tiendanube specialists
Generalists across every CMS
Measurement
Tested, read honestly, fed back
Shipped and assumed to work

Outcomes

Proven impact across ecommerce programs.

Numbers we can publish, from engagements where the client authorized it.

+24.3%
Average conversion rate lift across optimized storefronts
+12.7%
Average order value after PDP and cart work
40+
Ecommerce experiences designed and shipped

The Team Behind Hey Convert

A specialized team built around ecommerce growth.

Victoria Lione, Founder and Managing Director of Hey Convert

Victoria Lione

Founder & Managing Director

Every Hey Convert engagement is led by Victoria and supported by a specialized team across CRO, UX/UI design, ecommerce development and implementation.

CRO & Strategy

Research, audits, hypotheses and conversion-focused recommendations.

UX/UI Design

Specialized ecommerce designers focused on usability, clarity and conversion.

Shopify & Tiendanube Development

Ecommerce developers specialized in bringing designs and CRO improvements to life.

Implementation & QA

From approved designs to live experiences, tested and ready to perform.

One strategy. One team. From insight to implementation.

Engagement

How we work together.

So you know what you're agreeing to before the call, not after it.

Formats

Three ways to work together.

Depending on whether you need the diagnosis, the work, or both on a cycle.

CRO Audit

A full-funnel review of your store against behaviour and revenue data. You get a hypothesis backlog scored by impact and effort — yours to keep, whoever implements it.

Design & Build

A scoped project: we take the prioritized opportunities through design and ship them to production on Shopify or Tiendanube.

Growth Retainer

Continuous cycles of research, design, implementation and testing, with the backlog re-scored every month against what we learned.

Same goal. A stronger store.

Timeline

What happens, when.

A clear process, from your first data set to shipped changes.

  • 1
    CRO Audit2–3 weeks

    Week one is data and behaviour. Week two is the walkthrough and the scored backlog.

  • 2
    Design & Build4–8 weeks

    Depends on scope. The first change is usually live before week three, not at the end.

  • 3
    RetainerMonthly

    Something ships every month. No cycle ends with only a document.

  • 4
    From your side

    Analytics access, theme or staging access, and one person who can approve changes.

A disciplined process. Real results.

Good fit

This works well when…

Being honest about this early saves us both a call.

Good fitHigher chance of success
  • You're on Shopify or Tiendanube

    Those are the two platforms we know deeply enough to change safely.

  • You have traffic to learn from

    Around 10,000 sessions or 300 orders a month is where testing starts producing results you can trust rather than noise.

  • You want the change shipped

    If you only need a document, an audit is the right format — and we'll say so instead of selling you a retainer.

Not a fit yetLet's revisit later
  • Pre-launch stores with no traffic

    There we'd be guessing, and guessing is what CRO is supposed to replace.

Right fits lead to better outcomes.

Contact

Your traffic can work harder.

Let's uncover what's stopping more visitors from becoming customers.

We need your name.
That email doesn't look right.
Without your site we can't look at anything before the call.
Pick your store's platform.

Sent.

Thanks. We'll review your store before the call and get back to you within one business day.

Specialized Partners

More visibility. More opportunities to convert.

For brands looking to expand their organic presence, we work alongside specialized SEO partners to connect visibility with conversion.

Visibility brings the traffic. We help turn it into revenue.